This Remarkable Massager is Still Going Strong After Years

The Magic Wand isn’t really what you would certainly anticipate from a modern-day sex toy. Actually, it might extremely well be your grandma’s vibrator. It weighs 1.2 pounds, steps 12 inches from base to tip and also has a bulbous, “tennis ball-sized” head. It’s made from difficult plastic, has 2 rates– high (6,000 vibrations each minute) and also drained (5,000 vibrations each minute)– and also attaches to a power outlet by means of a 6-foot cord. It’s neither water-proof, neither waterproof and also has a tendency to overheat * after 25 minutes of usage. Shortcomings aside, the Magic Wand remains to outsell more technologically sophisticated competitors, even as the company that developed it ranges itself from what has actually become one of one of the most legendary sex toys around.

The Magic Wand occupies an unique place in the history of both women sexuality and also customer electronics, yet it’s neither the first tool of its kind to be marketed as a personal massager, neither the first generated by a leader in the electronics market. According to Rachel P. Maines’ The Technology of Orgasm, the first electronic vibrator showed up in 1878, predating radio, tv and also a multitude of various other groundbreaking modern technologies.

The same year the Magic Wand showed up on the market, a New York-based musician by the name Betty Dodson had her first sexually explicit one-woman exhibit at the Wickersham Gallery on Madison Method. 4 years later, she released a collection of training courses called Bodysex Workshops, where she utilized vibrators to show ladies concerning masturbation, and also in 1974 she launched her first publication, Liberating Masturbation.

” Electric vibrators were marketed as massage equipments and also I acquired them in the small-appliance area of Macy’s,” Dodson claimed.

While Liberating Masturbation was marketed together with the Magic Wand at Eve’s Yard, a rather subversive and also new sex store that provided especially to ladies, Dodson opted for the Panasonic Panabrator in her very early demos. It had not been up until 1975 that she changed it with the Magic Wand. Baseding upon Dian Hanson, former editor of Juggs, Leg Show and also various other males’s magazine, and also present Sexy Book Editor at Taschen posting, Dodson turned her on to the Wand in 1977 and also she’s been a supporter ever since.
” She told me to get a Hitachi Magic Wand, yet to be careful of its power, both mental and also physical, as it’s an addictive broker right behind heroin,” Hanson claimed. “My only previous vibrator encounter was a pink plastic trait that held 2 D-cell batteries and also the Hitachi was an entire ‘nother globe.”

Hanson’s reaction to the Magic Wand isn’t really distinct. The internet is swamped with accounts of its stamina, versatility and also remaining power. It’s generally referred to as the Cadillac of vibrators and also has actually been a hot seller at modern sex store Good Vibrations given that it opened in 1977. It’s relocated from ads in the rear of the liberal political cloth Mother Jones in the ’80s to being the punchline on an episode of Louie previously this year. In the meantime, it’s become a regular in the web pages of ladies’s publications like Cosmo, looked like a reliable sidekick in grown-up films and also generated a military of unapproved children. In the near HALF A CENTURY given that its birth, technological advancements have brought about large leaps in customer innovation, yet the Magic Wand has actually remained greatly the same.

The US License and also Trademark Office lists the Hitachi Magic Wand’s first usage in commerce as April 25th, 1968. In the 46 years given that, this big, white hunk of plug-in plastic, which bears some resemblance to a bass drum club, has actually come to represent an unpleasant duality for lots of Americans. It’s marketed and also marketed as a personal massager in outlet store and also drug stores, while also acting as a trusted masturbation help.

That is up until last summer season. Hitachi dumped the old, 1980s packaging, retooled the materials for a lighter, more durable cordless magic wand and also changed out the motherboard. To the inexperienced, it looked just like mother’s old Magic Wand, with one significant exemption: The Hitachi name was no place to be discovered.

Weiss’ motorized merrymaker wased initially utilized to treat hysteria, an antiquated clinical condition thought to be healed with women climax. As Maines points out, by the very early 1900s, there were lots of designs on the marketplace, and also their usages had broadened to consist of treatment for every little thing from arthritis and also bowel irregularity to sore muscles.
Given that Mortimer Granville created the first electrical vibrator, they have actually efficiently passed through the mainstream with looks in significant motion pictures, preferred TELEVISION shows and also fashion publications. Even Oprah Winfrey’s not worried to talk her mind on the topic. (Obviously the big O favors something the dimension of a “fragrance sprayer” to outsized back massagers like the Magic Wand.) Attitudes towards sex and also sex toys have transformed dramatically, yet no other vibrator has actually recorded the mainstream creativity like the Magic Wand, conserve for possibly the multi-pronged Rabbit, which had its own kip down the limelight on an episode of Sex and also the City.

With the aid of mainstream media, severe conversations concerning masturbation have relocated from the confines of ladies’s sexuality workshops to the nationwide level. In 1994, then-Surgeon General Joycelyn Elders, currently a questionable number, was forced to resign after recommending that schoolchildren be instructed concerning masturbation to curb the spread of HELP. We have actually come a long way given that Elders’ ouster; antiquated regulations limiting the sale of sex toys have gradually gone down from the books and also public figures like Oprah have legitimized the topic in mainstream media, yet masturbation and also its accoutrement are still frowned on. Information concerning the Magic Wand is difficult to come by exterior of personal anecdotes and also the tool’s main website. contains a listing of specs, customer evaluations and also a vague history of the tool, yet no mention of its origins.
As he places it, Hitachi is a “extremely conventional” Japanese company and also really did not desire its name attached to what is essentially the most identifiable sex toy on Planet. Vibratex, not ready to shed its biggest moneymaker (it’s marketed 250,000 units given that last summer season), persuaded Hitachi to continue producing it as the Original Magic Wand.

” Evidently, Mr. Hitachi Sr. really did not such as the suggestion that his massage machine was offering countless ladies climaxes,” Dodson claimed. “Tough crap! It remains my preferred vibrator to now.”